Selling homosexuality to America

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Bob Dylan Roof

This is an excellent, if dated, treatment of the homosexual lobby's campaign to normalize homosexuality in America. The study is unique because it describes the campaign in terms of marketing theory, demonstrating with ample evidence that homosexuality was framed as a prestige product to the public.

As far as political propaganda is concerned, the successful selling of homosexuality to America has been a truly impressive achievement. Homosexual activists took a subculture with an 85% disapproval rating among the public in the 1970s and transformed it into the object adoration that exists now. I'd wager that a lobby with similar resources could successfully sell Hitler to the American public using the marketing strategies described in the article.