As a local Austin company, we have a love/hate relationship with South by Southwest (SXSW). We love the shows and the action, but parking sure is a drag right now. More than anything, we’re enthralled by all the visitors to our small, Texas town. As a diversion from our day jobs (writing about electronic health records software, and such), we thought we’d sketch out some of the archetypical characters we’ve been seeing around town during the festival.
“We’re Twitter meets Zynga with an API that transforms the social graph.”
He’s an alpha male in a beta body, rockin’ the hoodie and flip flops – just like Zuck. SXSW Interactive attracts a swarm of these php-smokin’, eager beavers. You’ll find him at “Business Model 101: How To Actually Make Money?,” but he wishes he was at the Android Developer Meetup. You’ll often find the PR Chick and the Venture Capitalist in hot pursuit – a stunning reversal of the social order that was in place during college, last year. At least one of these aspiring entrepreneurs will join the digital elite within a year. And OMG, you totally ordered a Bulleit on the Rocks next to him at the Mashable party.